Development of a brand book

A brand book is the foundation of any successful business. It is a document that defines the visual identity of the brand and ensures its holistic, recognizable perception in the market. I will help you create a professional brand book that will become the basis for effective communication and development of your brand. 

​

What does a brand book include?

• Logo and rules of its use
  - Basic, monochrome and responsive versions of the logo
  - Minimum indents, background, prohibited variations

• Corporate colors
  - Main and additional color palette
  - Color gradations and their proper use

•  Typography
  - Branded fonts, their combinations and rules of use
  - Examples of text design in layouts

• Visual style
  - Branded graphic elements, patterns and icons
  - Stylistics of photo and video materials

• Tone of communication
  - Basic principles of brand communication
  - Recommendations for brand voice and style

• Application of brand style
  - Social media design (templates, posts, covers)
  - Business cards, promotional materials, presentations
   

Who is this service for?

• Startups that want to stand out from the competition

• Businesses that want to increase their visibility

• Personal brands that want to look professional

• Marketers and SMM specialists who need a unified style
   

​

What will you get?

• Ready-made brand book in PDF format

• All necessary files for work (logos, fonts, templates) 

• A clear understanding of how to use the brand style in the future